Technology Adoption Case Study

Where blue represents the groups of consumers adopting a new technology and yellow represents the market share, which obviously reaches 100% following complete adoption. The above depiction is from Roger’s theory.

Customer Engagement

One of our customers subscribed to our platform, you could say because of the innovator, as per the above chart in the organization. While the use case was being demonstrated by us to the sponsor, she saw merit in adopting it across the SCM value chain for its sheer effectiveness and simple to use UI/UX. However, there was little or no support from any of the other group members. Our attempts were generally met with the well-rehearsed tactic of asking for 1-2% change in functionalities and holding back 98-99% utility.

Progress and Adoption

Over time, the usage picked up in the function of the sponsor, and benefits started to grow month after month. By then, we had also complied with some of the minor changes requested by other category buyers. Suddenly, we saw an impressive jump in the number of users and events being conducted on the platform.

Impact on the Organization

We have been pleasantly surprised by the large-scale adoption (from a few thousand rupee items to many crores of rupee spend) across the organization and the increasing positive impact on the bottom lines.

Conclusion

We truly believe that this could be the case across most organizations, and we just need the minority innovators and early adopters to build momentum and create a large impact in the organizations. I hope the decision-makers are listening in the organizations and will experiment with the above.